Sol Hart is an Associate Professor in both Communication and Media and the Program in the Environment at the University of Michigan. He specializes in strategic communication related to environmental, science, and risk issues. Professor Hart’s research includes understanding the role of the media in motivating and engaging the public and how to create effective messages that can cross ideological divides. Professor Hart’s research is supported by the National Science Foundation, the Environmental Protection Agency, and the U.S. Department of Agriculture. His research has been published in a number of peer reviewed journals, including Nature: Climate Change, Journal of Communication, Communication Research, Communication Yearbook, Science Communication, Public Understanding of Science, Medical Decision Making, Society and Natural Resources, and Environmental Communication.