This report outlines research methods, strategies, and example language for Traverse City to effectively communicate the benefits of decarbonization and electrification to residents. This was the deliverable from a 2022 Catalyst Leadership Circle Fellowship.

This material is based upon work supported by the Department of Energy and the Michigan Energy Office (MEO) under Award Number EE00007478 as part of the Catalyst Communities program. Find this document and more about the CLC Fellowship that supported this project at graham.umich.edu/clcf.