This thorough 64-page guidebook outlines a proposed communications strategy for the rollout of Ann Arbor’s HERD ordinance. It includes communication goals, methods, and tactics, as well as additional background information.

This material is based upon work supported by the Department of Energy and the Michigan Energy Office (MEO) under Award Number EE00007478 as part of the Catalyst Communities program. Find this document and more about the CLC Fellowship that supported this project at graham.umich.edu/clcf.