The purpose of this project was to tackle sustainability on an intrinsic level, and consider platforms or tools to educate people on the importance of sustainability. Our Dow Master's team investigated the potential competing societal values limiting progress towards environmental sustainability within the United States. The vision for this project was seeing such tools being used as exercises in businesses or academia to educate employers, employees, students, and staff members to become more aware about how they approach solving sustainability challenges. Increased understanding of the triple bottom line — considering people, planet, and prosperity — may result in more efficient and effective choices. Our mission was to affect change within ourselves and others leading to more conscientious choices. Underpinning these statements is the assertion or worldview that living in a sustainable world is an ethically desirable pursuit.