Amos N Tversky Collegiate Professor of Psychology and Statistics, Professor of Psychology, Professor of Statistics, College of Literature, Science, and the Arts, Professor of Marketing, Stephen M Ross School of Business, Research Professor, Research Center for Group Dynamics, Center Director, Research Center for Group Dynamics, Institute for Social Research and Professor of Integrative Systems and Design, College of Engineering
Literature, Science, & Arts » Psychology
Literature, Science, & Arts » Statistics
My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design, medical decision making, transportation and sustainability. I also do research in applied statistics, which can be construed as a form of decision making.