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Michigan the Beautiful: Great Lakes

Michigan the Beautiful: Great Lakes

Michigan lakeshore

Photo by Todd Marsee, Michigan Sea Grant

Developing Strategies to Conserve, Connect, and Restore 30% of Michigan's Great Lakes Coastal and Open Waters by 2030


The Michigan the Beautiful initiative aligns with the United Nations' goal of protecting 30% of land and water by 2030. More than 100 countries have committed to this 30 × 30 goal in an effort to address growing threats to local ecosystems and biodiversity. In 2023, the Michigan Department of Natural Resources (DNR) launched Michigan the Beautiful, the state's tailored version of the international and national call to action. Led by a partnership between DNR and The Nature Conservancy (TNC), this effort engages rights holders and others potentially affected by potential stewardship actions or protection. The University of Michigan Water Center and team members from the U-M School for Environment and Sustainability (SEAS), working with a SEAS Master’s project team, collaborated with the Michigan the Beautiful initiative to focus on the Great Lakes components of the work. The project team conducted an extensive literature and document review, interviewed 48 individuals, and held focus groups with agency staff, researchers, local leaders, Tribal staff, and other key stakeholders and rights holders. This research identified opportunities to strengthen coastal resilience and proposed actionable recommendations to guide DNR and TNC in integrating Great Lakes conservation into statewide planning for Michigan the Beautiful. This is the first assessment of what implementing Michigan the Beautiful could mean for the Great Lakes.

Project Team

  • Project Leads: Dr. Jennifer Read, retired after serving as University of Michigan Water Center Director; Dr. Mike Shriberg, University of Michigan Water Center and School for Environment & Sustainability
  • Mr. Shannon Brines, University of Michigan School for Environment and Sustainability
  • Josephine McCarthy, University of Michigan Water Center
  • SEAS MS Master’s Student Team Members: AiLi Pigott, Alicia Echeveste, Cailin Young, Calvin Floyd, Longyu Xue (Ciara), Lauren Talbot

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