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Capping Consumption: Using Stories to Make Change Stick

Capping Consumption: Using Stories to Make Change Stick

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For a nation with five percent of the world’s population, the United States has an outsized environmental footprint. Americans consume a third of global resources and create a third of the planet’s waste. The food industry plays a significant role in this resource imbalance: results from the 2010 US Food and Agriculture Organization survey show that American’s consumed 271 pounds of meat per person, per year, nearly three times the global average.