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Building the Foundations for Nacientes Palmichal's Sustainability

Building the Foundations for Nacientes Palmichal's Sustainability

Program: Dow Sustainability Fellows Program
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(Dow Fellows Program 2021)

Nacientes Palmichal is an ecotourism site located in the mountains of Costa Rica, approximately an hour outside of San José. After enduring the economic setbacks of the Covid-19 pandemic, which greatly affected ecotourism in the country, Nacientes Palmichal sought to find a forward-facing, sustainable funding model to help restart its ecotourism mission. Working with community stakeholders, a 2021 Dow Fellows team created a holistic plan to help the organization grow in a post-pandemic world, leveraging the strong entrepreneurial spirit in the community by creating a “Made in Palmichal” brand. Through extensive stakeholder engagement, the team laid the foundation for a community cooperative that shares the benefits of a vibrant tourism industry. The team also created three visitor profiles and designed marketing materials customized for each type of visitor.

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