A Dow Sustainability Fellows team presented to the Ann Arbor Area Transportation Authority (AAATA) the financial, social, and environmental merits of offering subsidized ride-hail services to residents in areas that cannot be efficiently covered by buses. The team proposed a subsidized ride-hail service, FlexBus. While the research, design, and analysis of this report were conducted specifically for the AAATA, the team expects the information and insight will be broadly applicable to any transit agency considering on-demand ride-hailing.

Keywords: Ride sharing, hailing, transportation, subsidized

Dow Sustainability Fellows Program