- Business (Ross)
- Environment and Sustainability
- Office of Research
- Energy Institute
Professor Lyon is a leader in using economic analysis to understand corporate environmental strategy and how it is shaped by emerging government regulations, non-governmental organizations, and consumer demands. His book Corporate Environmentalism and Public Policy, published by Cambridge University Press, is the first rigorous economic analysis of this increasingly important topic. Professor Lyon earned his bachelor’s degree at Princeton University and his doctorate at Stanford University. His current research focuses on renewable energy policy, corporate environmental information disclosure, greenwash, ecolabeling, and voluntary programs for environmental improvement.