Nigel Melville

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Affiliations

The affiliations listed below show engagement with the Graham Sustainability Institute.

  • Education Programs
    • Reviewer
  • Emerging Opportunities
    • Integrated Assessments
      • Campus IA

 

Associate Professor
  • Business (Ross)
734-764-0199

Nigel Melville's research focuses on how information systems can contribute to environmentally sustainable business strategies and practices. The emerging fourth industrial age offers mitigation possibilities and new risks with respect to global climate change and energy scarcity, both of which affect large organizations. Many firms have adopted a sustainability strategy to capitalize on public interest in the environment, to gain a competitive advantage in the marketplace, and to be viewed as leaders in this emerging area. External pressure in the form of regulation is also a factor, such as the European Union's target to reduce greenhouse gas emissions by 20 percent and increase renewable energy use by 20 percent by the year 2020. In the fourth industrial age, digital technologies such as artificial intelligence and the internet of things have great potential to enable firms to meet and exceed their voluntary and mandatory environmental commitments.