- Do people’s underlying concepts of the earth and the need to protect it differ across groups and cultures in ways that predict their pro-environmental motivations?
- Are people’s conceptualizations of the depletion or degradation of natural resources similar across different types of resources and different cultural or social groups?
Sampled a large number of individuals from diverse backgrounds to capture descriptive, open-ended information related to their conceptualizations of the earth and its resources
Used responses to create a Cross Cultural Concepts (CCC) survey instrument, which was administered and scored to classify respondents into one of a few typologies
Determined which typologies predict pro-environmental behavior and how typology-specific interventions could be used to motivate new or further actions.