One key task of the general manager is to acquire, develop, and allocate an organization's resources. Technology is a resource of paramount importance to many organizations; managing this resource for competitive advantage entails integrating it with the firm?s strategy. Recognizing the potential of an innovation and formulating the right strategies to exploit it are not easy. Those who do can gain or solidify a competitive advantage. Those who do not can see their competitive advantage quickly erode. IBM and Apple provide good examples of firms that have transformed themselves through innovation as technological and market challenges erased historical advantages. This course provides an integrative framework for exploring how a firm can attain and maintain a competitive advantage through innovation and the management of technology.