Base of the Pyramid: Business Innovation for Solving Society's Problems

ES 445
STRATEGY 445

In every country there are people who are very poor by either absolute or relative standards. These individuals at the economic "bottom of the pyramid" lack adequate income, health care, educational opportunities, etc. This course focuses on how business can serve the poor by remedying these conditions and make handsome profits while doing so.

Credits: 
3
School(s)/College(s): 
Business (Ross)
Semesters: 
Fall 2017