Launching Cultural Sustainability Assessments in Brazilian Universities and Cities


Robert Marans - U-M Institute for Social Research

Project Summary

Collaboration between the University of Michigan (U-M) and the University of Sao Paulo, Sao Carlos (USP-SC) was designed to measure the culture of sustainability on university campuses and incorporate sustainability cultural indicators in quality of urban life cities.  Project funds supported the  transfer of information about U-M’s Sustainability Cultural Indicators (SCIP) and PI Maran’s quality of urban life research in Detroit and other large cities to USP-SC. Additionally, funds supported development of a pilot study, conducted by co- investigator Malheiros, which involved face-to-face interviews with a non-representative sample of 112 staff, faculty and undergraduate and graduate students. The findings of the pilot study were inconclusive, but it introduced USP-SC faculty and students to the concept of sustainability culture, its importance, its measurement, and the value of rigorous research techniques involving surveys in conjunction with physical environmental measurement in campus buildings.

This project received a $9,980 UM-Brazil Sustainability Cooperation Grant in 2013.